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BOOK BUYER HIDE AND SEEK – 3 WAYS TO CREATE BOOK BUYER LOYALTY
Among the biggest things that baffle authors is how they can sell one book well, but the next one fizzles and dies on the vine. Where did all those book buyers go? You wrote a story as good or better...
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TIPS FOR MAKING BETTER AUTHOR MARKETING CHOICES
How many authors are out there, right this minute, trying to sell their books? Hundreds? Thousands? More? How scary is that? Whether you’re about to release your first book or your tenth, it’s more...
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PUBLICITY, CHARITIES, AND BOOK SALES … OH MY!
There are so many ways to market a book it would make your head spin. The problem is that most authors only know one way, and that involves heavy competition with other authors for the book buyer’s ear...
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ARE YOU IN YOUR WRITE BRAIN … OR YOUR MARKETING BRAIN?
I bet you think these are two completely different brains, or at least that these tasks take place in two completely different parts of the brain. Guess what? They don’t. Lots of feelings come in to...
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AUTHOR MARKETING MISCONCEPTION NUMBER 2: MARKETING DOESN’T WORK
If you hold the screw driver upside down, it doesn’t work. If you don’t plug in the copier, it doesn’t work. Nothing works if you use it incorrectly. Most authors see marketing as an intrusion into...
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3 PASSIONATE STEPS TO AUTHOR MARKETING SUCCESS!
Marketing success is one of those things that seem so far out of reach for most authors, they’ve started to believe it doesn’t exist. Author marketing success isn’t an impossible conundrum. It’s a...
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TIPS FOR KEEPING YOUR AUTHOR MARKETING SANITY
Okay, I’m one of those strange people who loves marketing but hey, it wasn’t always so. When I started I was an intern at an advertising agency, then I was a writer at a radio station, then television,...
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4 TOOLS FOR THAT SCARY AUTHOR MARKETING STUFF
As authors, our biggest conundrum isn’t coming up with ideas, plots, or characters. It’s marketing. It’s so easy to label marketing as difficult, not in our wheelhouse, and an activity we creative...
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HOW WRITERS LEARN
Have you ever wondered about learning? How different people learn different ways? I recall, long (long) ago, when I was learning to ski, my boyfriend took me onto the snowy slopes and said, “Do this.”...
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THE MISSING PUZZLE PIECE FOR SUCCESS
Authors, We’re all so tired of author marketing workshops and classes that eat up our time and money, but leave us with only a vague idea of what to do next. A real masterclass should not only show...
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